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The concept of involvement and evaluation of Turkish involvement scales: consumer involvement, trait involvement and purchasing decision involvement

Title	The concept of involvement and evaluation of Turkish involvement scales: consumer involvement, trait involvement and purchasing decision involvement
Author	Kandemir, D., Atakan, Şükriye Sinem, Demirçi̇, Ceren
Publication Date:	2013
Publication Place	- Bilgesel Publishing
Subject	Involvement, Involvement scales, Consumer involvement profile, Trait involvement, Purchasing involvement
Type	Periodical
Language	Turkish
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	1300-610X
Record ID	8d48b3b9-c040-41eb-90f3-7f26fcdac0be
Library Location	Business Administration
Date	2013
Notes	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text	This study provides a comprehensive review of the meaning of the concept of involvement in the psychology and consumer behavior literatures and the use of involvement scales in Turkish. It presents Turkish versions of the Consumer Involvement Profile Scale, Trait Involvement Scale and Purchasing Decision Involvement Scale, which are common for use in Turkish studies, by adapting them to the "high technology" product group and tests their reliability and validity. In this context, preliminary psychometric analyzes and confirmatory advanced factor analyzes conducted with data collected from 216 people in Istanbul and Ankara present the reliability and convergent and discriminant validity of these three interest scales. In addition, in this study, the relationships between the concepts are examined and the relationship between the multidimensionally defined involvement scales is explained.
Cilt	28

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Özyeğin University

The concept of involvement and evaluation of Turkish involvement scales: consumer involvement, trait involvement and purchasing decision involvement

Author Kandemir, D., Atakan, Şükriye Sinem, Demirçi̇, Ceren

Publication Date 2013

Publication Place - Bilgesel Publishing

Subject Involvement, Involvement scales, Consumer involvement profile, Trait involvement, Purchasing involvement

Type Periodical

Language Turkish

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 1300-610X

Record ID 8d48b3b9-c040-41eb-90f3-7f26fcdac0be

Library Location Business Administration

Date 2013

Notes Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Sample Text This study provides a comprehensive review of the meaning of the concept of involvement in the psychology and consumer behavior literatures and the use of involvement scales in Turkish. It presents Turkish versions of the Consumer Involvement Profile Scale, Trait Involvement Scale and Purchasing Decision Involvement Scale, which are common for use in Turkish studies, by adapting them to the "high technology" product group and tests their reliability and validity. In this context, preliminary psychometric analyzes and confirmatory advanced factor analyzes conducted with data collected from 216 people in Istanbul and Ankara present the reliability and convergent and discriminant validity of these three interest scales. In addition, in this study, the relationships between the concepts are examined and the relationship between the multidimensionally defined involvement scales is explained.

Cilt 28