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“Generation Me”: An intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations

Title	“Generation Me”: An intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations
Author	Marcus, J., Carlson, D., Ergin, Canan, Ceylan, S.
Publication Date:	2022-02
Publication Place	- Elsevier
Subject	Cross-cultural management, Cultural values, Generational cohorts, Generations, Individualism-collectivism, Turkey
Type	Periodical
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	1090-9516
Record ID	27d16663-0c4d-470a-98de-74e856a498cd
Library Location	Psychology
Date	2022-02
Sample Text	Responding to calls by international business scholars to examine contextual factors driving cultural change in developing and traditionally collectivistic countries, we examine cultural values shift in one such country, Turkey, from 1998 to 2019. Confirming study hypotheses, results evidenced a trajectory toward individualism. The percentage of respondents endorsing personal focus values in 2019 was over double that in 2009. Generational differences drove this shift – Late Millennials (born 1992–2001) in 2019 were over twice as likely to endorse personal over social focus values as same-age Early Millennials (born 1982–1991) in 2009. These trends were most pronounced in the most urbanized Turkish provinces.
DOI	10.1016/j.jwb.2021.101269
Cilt	57

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“Generation Me”: An intra-nationally bounded generational explanation for convergence and divergence in personal vs. social focus cultural value orientations

Author Marcus, J., Carlson, D., Ergin, Canan, Ceylan, S.

Publication Date 2022-02

Publication Place - Elsevier

Subject Cross-cultural management, Cultural values, Generational cohorts, Generations, Individualism-collectivism, Turkey

Type Periodical

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 1090-9516

Record ID 27d16663-0c4d-470a-98de-74e856a498cd

Library Location Psychology

Date 2022-02

Sample Text Responding to calls by international business scholars to examine contextual factors driving cultural change in developing and traditionally collectivistic countries, we examine cultural values shift in one such country, Turkey, from 1998 to 2019. Confirming study hypotheses, results evidenced a trajectory toward individualism. The percentage of respondents endorsing personal focus values in 2019 was over double that in 2009. Generational differences drove this shift – Late Millennials (born 1992–2001) in 2019 were over twice as likely to endorse personal over social focus values as same-age Early Millennials (born 1982–1991) in 2009. These trends were most pronounced in the most urbanized Turkish provinces.

DOI 10.1016/j.jwb.2021.101269

Cilt 57