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Poverty and intersectionality: a multidimensional look into the lives of the impoverished

Title	Poverty and intersectionality: a multidimensional look into the lives of the impoverished
Author	Saatçioğlu, Bige, Corus, C.
Publication Date:	2014-06
Publication Place	- Sage
Subject	Intersectionality, Subsistence marketplaces, Macromarketing, Vulnerability, Poverty
Type	Periodical
Language	English
Digital	Yes
Manuscript	No
Library:	Özyeğin University
Library Asset ID	1552-6534
Record ID	0d857af3-fb4e-44d8-bb44-7d17241062d9
Library Location	Business Administration
Date	2014-06
Notes	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Sample Text	Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence consumers are interconnected and co-constitutive; being disadvantaged in one domain often intersects with other disadvantages, contributing to an overall vulnerability within the market system. Drawing from the intersectionality paradigm, the authors examine an overlooked low-income community that shares elements of subsistence contexts. The findings reveal multiple ways in which a trailer park community residents experience and manage intertwined disadvantages. Several overlapping identity categories (i.e., socio-economic status, health status, and type of housing) vis-à-vis structural and relational dynamics are fleshed out. Implications for research on subsistence marketplaces and the usefulness of the intersectionality approach for macromarketing research are discussed.
DOI	10.1177/0276146713520600
Cilt	34

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Özyeğin University

Poverty and intersectionality: a multidimensional look into the lives of the impoverished

Author Saatçioğlu, Bige, Corus, C.

Publication Date 2014-06

Publication Place - Sage

Subject Intersectionality, Subsistence marketplaces, Macromarketing, Vulnerability, Poverty

Type Periodical

Language English

Digital Yes

Manuscript No

Library Özyeğin University

Library Asset ID 1552-6534

Record ID 0d857af3-fb4e-44d8-bb44-7d17241062d9

Library Location Business Administration

Date 2014-06

Notes Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Sample Text Subsistence consumers are disadvantaged and marginalized on many levels, including financial deprivation, poor health, lack of access to resources, and social stigmatization. The disadvantages experienced by subsistence consumers are interconnected and co-constitutive; being disadvantaged in one domain often intersects with other disadvantages, contributing to an overall vulnerability within the market system. Drawing from the intersectionality paradigm, the authors examine an overlooked low-income community that shares elements of subsistence contexts. The findings reveal multiple ways in which a trailer park community residents experience and manage intertwined disadvantages. Several overlapping identity categories (i.e., socio-economic status, health status, and type of housing) vis-à-vis structural and relational dynamics are fleshed out. Implications for research on subsistence marketplaces and the usefulness of the intersectionality approach for macromarketing research are discussed.

DOI 10.1177/0276146713520600

Cilt 34