Marketing strategy with a decision-oriented approach / Orville C. Walker, John W. Mullins; Translated by Seyyed Mohammad Arabi, Mehdi Khademi; In cooperation with the Cultural Research Office, Sama Management Institute.
| Title | Marketing strategy with a decision-oriented approach / Orville C. Walker, John W. Mullins; Translated by Seyyed Mohammad Arabi, Mehdi Khademi; In cooperation with the Cultural Research Office, Sama Management Institute. |
|---|---|
| Author | Walker, Orville Walker, Orville C. |
| Publication Date: | ۱۳۹۶ |
| Publication Place | Tehran - Cultural Research Office, 2016. |
| Subject | Marketing -- Management |
| Type | Book |
| Language | Undetermined |
| Digital | No |
| Manuscript | No |
| Pages Count | 624 |
| Library: | National Library of Iran |
| Library Asset ID | ۴۸۶۰۸۷۸ |
| Record ID | 4860878 |
| Notes | Original title: Marketing strategy: A decision-focused approach, 7th ed, 2011, previous edition: 2013. |
