Author
Serkan Gün, Yakup Durmaz, Alper Tutcu
Publication Place
Mardin Artuklu University -
Mardin Artuklu University
Subject
Mukaddime, 2019-05, Vol.10(1), p.375-392
Type
Book
Language
ara,eng,tur
Digital
Yes
Manuscript
No
Library
Leitir Library
Library Asset ID
ISSN: 1309-6087, EISSN: 2459-0711, DOI: 10.19059/mukaddime.524229
Record ID
cdi_doaj_primary_oai_doaj_org_article_5e44a94bda194f67ad4ea19cf55a619c
Library Location
DOAJ Directory of Open Access Journals
Notes
There are a variety of factors that affect the satisfaction of tourists visiting a destination. One of these is the positive image of the destination. The main purpose of this research is to examine the effect of destination image on visitor satisfaction in Mardin destination. The population of the research consists of domestic tourists visiting Mardin. Random sampling method was used in the research. In this regard, the necessary data was collected through a survey form from 403 domestic tourists who visited Mardin between February 2018 and August 2018. The data were analyzed with the SPSS 22.0 computer program. As a result of the research, it was determined that destination image affected visitor satisfaction significantly and positively.
Detaylı Başlık
Destinasyon İmajının Ziyaretçi Memnuniyeti Üzerindeki Etkisi: Mardin’e Gelen Yerli Turistler Üzerinde Bir Araştırma
