Author
Ozan Atsız, İsmail Kızılırmak
Publication Place
Mardin Artuklu University -
Mardin Artuklu University
Subject
Place marketing
Type
Book
Language
ara,tur
Digital
Yes
Manuscript
No
Library
Leitir Library
Library Asset ID
ISSN: 1309-6087, EISSN: 2459-0711, DOI: 10.19059/mukaddime.296624
Record ID
cdi_doaj_primary_oai_doaj_org_article_ca3e3ed2b85e4deb87dd1fa6bf46099c
Library Location
DOAJ Directory of Open Access Journals
Notes
The purpose of this research is to reveal the supply elements of Mardin, to highlight its richness, and to reveal the opinions of relevant stakeholders on the use of Mardin's natural and cultural attractions in destination marketing. For this purpose, data was obtained through in-depth interview technique with a total of 10 local stakeholders, using the purposeful sampling method. As a result of the research, it was seen that Mardin has a rich potential for many types of tourism. When the natural and cultural attractions of Mardin, which makes a living from tourism, are evaluated in terms of tourism, it is concluded that they will make very important contributions to the economy. In addition, local stakeholders have evaluated that these attractions should be used by local governments with the right policies regarding tourism in the destination.
Detaylı Başlık
Mardin’in Doğal ve Kültürel Çekiciliklerinin Destinasyon Pazarlaması Kapsamında İncelenmesi
