Author
Johnson, Thomas H., author
Publication Date
2019
Publication Place
New York, NY -
Oxford University Press
Subject
Taliban members' writings. Afghan War, 2001- > Mass media and war.
Type
Book
Language
eng,fas
Digital
Yes
Manuscript
No
Physical Dimensions
1 online resource : illustrations (black and white).
Library
Yale University
Library Asset ID
9780190943158 (ebook) :
Record ID
99140288883408651
Date
2019
Notes
Previously issued in print: 2018. English text with selection in Dari with parallel English translation from the Dari. Description based on online resource; title from home page (viewed on January 21, 2019).
Sample Text
Why has the Taliban been so much more effective in presenting messages that resonate with the Afghan population than the US, the Afghan government & their allies? This text, based on years of field research & the assessment of hundreds of original source materials, examines the information operations & related narratives of Afghan insurgents, especially the Afghan Taliban, & investigates how the Taliban has won the information war. Taliban messaging, wrapped in the narrative of jihad, is both to the point & in tune with its target audiences. On the other hand, the US & its Kabul allies committed a basic messaging blunder, failing to present narratives that spoke to or, often, were even understood by their target audiences. Importantly, the text systematically explains why the US lost this 'battle of the story' in Afghanistan, & argues that this defeat may have cost the US the entire war, despite its conventional & technological superiority.
Kataloğa Eklendi
March 19, 2019
Bibliyografya
Includes bibliographical references and index.
Yerel Notlar
Access is available to the Yale community.
Diğer Formatlar
Print version :
Varyant ve İlgili Başlıklar
Oxford scholarship online 2019
