Build-to-order meets global sourcing: planning challenge for the auto industry
| Title | Build-to-order meets global sourcing: planning challenge for the auto industry |
|---|---|
| Author | Matoğlu, Melda Örmeci, Vande Vate, J. |
| Publication Date: | 2011 |
| Publication Place | - Springer |
| Type | Book |
| Language | English |
| Digital | Yes |
| Manuscript | No |
| Library: | Özyeğin University |
| Library Asset ID | 978-1-4419-8191-2 |
| Record ID | dd1721c2-6229-45f5-b1e3-96c6549e4ba5 |
| Library Location | International Finance |
| Date | 2011 |
| Sample Text | Auto manufacturers today face many challenges: The industry is plagued with excess capacity that drives down prices, international competitors are seizing share at both ends of the market and consumers are well informed about options and prices. All these factors combine to heighten competitive pressures, squeeze margins, and leave manufacturers struggling to increase revenues and market share. |
| DOI | 10.1007/978-1-4419-8191-2_10 |
| Cilt | 152 |
