Author
Baykal, Gokce Elif, Akverdi, C.
Publication Date
2024-11-13
Publication Place
-
ACM
Subject
Ideation process, Generative AI tools, Designer-AI collaboration, Artificial Intelligence (AI)
Type
Document
Language
English
Digital
Yes
Manuscript
No
Library
Özyeğin University
Library Asset ID
979-8-4007-0965-4
Record ID
ca9e4f1d-d914-46c5-90eb-ee86e96e8633
Library Location
Communication Design
Date
2024-11-13
Sample Text
The utilization of artificial intelligence (AI) tools in the arts and design is gaining increasing attention within the creative industries. This paper explores the growing integration of artificial intelligence (AI) tools in arts and design, focusing on the collaboration between designers and AI during the ideation process. Drawing insights from interviews with academics and graduate students from design-related departments at Ozyegin University, this study compares the ideation processes using generative AI design tools versus non-AI tools. The findings reveal that designers perceive generative AI tools as more efficient during brainstorming stages. Key themes emerged, including the use of chatbots, the importance of accurate verbal prompts, collaborative AI tools, and the acceleration of the creative process. However, concerns regarding the predictability of AI advancement were also expressed. These findings illuminate the evolving role of AI design tools in communication design academia, underscoring their collaborative impact on ideation processes in the digital era.
DOI
10.1145/3677045.3685445
