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Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

İsim Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)
Yazar Majid Boujarzadeh, Taher Roshandel Arbatani, Neda Soleymani
Basım Yeri University of Tehran - University of Tehran
Konu Social networks, Strategic planning
Tür Süreli Yayın
Dil Arapça
Dijital Evet
Yazma Hayır
Kütüphane: Purdue Üniversitesi Kütüphaneleri
Demirbaş Numarası EISSN: 2783-4638, DOI: 10.22059/jlib.2022.349373.1646
Kayıt Numarası cdi_doaj_primary_oai_doaj_org_article_de026cb4dcfa44719ef230a7250cefa5
Notlar Objective: Social media is an integral part of social media. Social media is a big concept that has emerged with the advent of new technologies such as the Internet and mobile phones. Social media is based on the interests of individuals and groups because of the location of the Internet.Materials and Methods: In fact, social media is based on public participation. In this article, the researcher seeks to design a strategic management of media consumption. For this purpose, in the first stage, using a qualitative study and interview, interviews were conducted with six media experts of Aparat (www.aparat.com), and finally, the components affecting the consumption of network media. Aparat is an Iranian video-sharing service, which began in 2011. Frequently used domestic products were extracted in Iran and these factors were listed by the coding method. In the second stage, internal and external factors and strengths, weaknesses, opportunities, and threats were identified and categorized using the SWOT matrix method.Results: The results showed that in the section of strengths, the most important components include 1. Increasing the number of new domestic and foreign audiences, 2. Optimal classification and effective arrangement of materials, and 3. Promoting security and increasing information security. The most important components of weaknesses include 1. Weakness in establishing communicating with users through other tools, 2. The low level of participation in likes, sharing, direct, saving, commenting, etc. in each share of Apart posts, 3. Weakness in producing appropriate content. The most important components of opportunities include 1. More attention to thoughts general to social networks, 2. Availability of social networks among members of the society, and 3. Corona epidemic and society's tendency to use virtual space for daily affairs. The most important components of threats include 1. Increasing competitiveness among multimedia platforms, 2. Weakness in updating government laws and regulations in the field of social networks, and 3. Failure to import up-to-date technologies in the field of social networks.Conclusion: Based on the results of the research it can be concluded that social media have a prominent role in guiding, directing, stimulating, and persuading the society members and users towards various social issues and events.
Atıf Kaynağı DOAJ Directory of Open Access Journals
Bir Parçası Olduğu تحقیقات کتابداری و اطلاع‌رسانی دانشگاهی, 1401-04, Vol.56 (2), p.15-30
Kaynağa git Purdue Üniversitesi Kütüphaneleri Purdue University Libraries

Diğer Nüshalar

5

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Detayları görüntüle

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Detayları görüntüle

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Detayları görüntüle

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Detayları görüntüle

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Detayları görüntüle
Aramaya Dön
Purdue University Libraries Purdue Üniversitesi Kütüphaneleri
Kaynağa git

Identifying the Dimensions of Strategic Management of Media Consumption (Case study: Aparat Social Network)

Yazar Majid Boujarzadeh, Taher Roshandel Arbatani, Neda Soleymani
Basım Yeri University of Tehran - University of Tehran
Konu Social networks, Strategic planning
Tür Süreli Yayın
Dil Arapça
Dijital Evet
Yazma Hayır
Kütüphane Purdue Üniversitesi Kütüphaneleri
Demirbaş Numarası EISSN: 2783-4638, DOI: 10.22059/jlib.2022.349373.1646
Kayıt Numarası cdi_doaj_primary_oai_doaj_org_article_de026cb4dcfa44719ef230a7250cefa5
Notlar Objective: Social media is an integral part of social media. Social media is a big concept that has emerged with the advent of new technologies such as the Internet and mobile phones. Social media is based on the interests of individuals and groups because of the location of the Internet.Materials and Methods: In fact, social media is based on public participation. In this article, the researcher seeks to design a strategic management of media consumption. For this purpose, in the first stage, using a qualitative study and interview, interviews were conducted with six media experts of Aparat (www.aparat.com), and finally, the components affecting the consumption of network media. Aparat is an Iranian video-sharing service, which began in 2011. Frequently used domestic products were extracted in Iran and these factors were listed by the coding method. In the second stage, internal and external factors and strengths, weaknesses, opportunities, and threats were identified and categorized using the SWOT matrix method.Results: The results showed that in the section of strengths, the most important components include 1. Increasing the number of new domestic and foreign audiences, 2. Optimal classification and effective arrangement of materials, and 3. Promoting security and increasing information security. The most important components of weaknesses include 1. Weakness in establishing communicating with users through other tools, 2. The low level of participation in likes, sharing, direct, saving, commenting, etc. in each share of Apart posts, 3. Weakness in producing appropriate content. The most important components of opportunities include 1. More attention to thoughts general to social networks, 2. Availability of social networks among members of the society, and 3. Corona epidemic and society's tendency to use virtual space for daily affairs. The most important components of threats include 1. Increasing competitiveness among multimedia platforms, 2. Weakness in updating government laws and regulations in the field of social networks, and 3. Failure to import up-to-date technologies in the field of social networks.Conclusion: Based on the results of the research it can be concluded that social media have a prominent role in guiding, directing, stimulating, and persuading the society members and users towards various social issues and events.
Atıf Kaynağı DOAJ Directory of Open Access Journals
Bir Parçası Olduğu تحقیقات کتابداری و اطلاع‌رسانی دانشگاهی, 1401-04, Vol.56 (2), p.15-30

Diğer Nüshalar

5

Identifying the Dimensions of Strateg...

Identifying the Dimensions of Strateg...

Identifying the Dimensions of Strateg...

Identifying the Dimensions of Strateg...

Identifying the Dimensions of Strateg...

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