Consumer response to product construction: the role of haptic stimulation

Name: Consumer response to product construction: the role of haptic stimulation
Author: Atakan, Şükriye Sinem

İsim	Consumer response to product construction: the role of haptic stimulation
Yazar	Atakan, Şükriye Sinem
Basım Tarihi:	2014-11
Basım Yeri	- Wiley
Konu	Do-it-yourself products, Haptics, Need for touch, Product attachment, Self-made products
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1470-6431
Kayıt Numarası	4dfd01f1-c866-47da-b454-219947f69d01
Lokasyon	Business Administration
Tarih	2014-11
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create value for consumers, marketers must understand how and why haptic information affects the evaluative processes of consumers and whether there are specific segments that are affected differentially by the process. An experimental design with two between-subjects factors was used to examine consumers' responses to haptic stimulation during the physical construction of a picture frame. The results demonstrate that positive haptic stimulation evoked by the materials used in the product's construction results in an affective response and creates emotional attachment to the finished product. However, the effect is not generalizable to the general population. It depends on the level of autotelic (not functional) need for touch (NFT) that the consumer has. Consumers who have high autotelic NFT are more likely to become attached to and, consequently, enhance their evaluation of the finished product when the product materials used during the construction evoke a positive haptic stimulation.
DOI	10.1111/ijcs.12121
Cilt	38

Kaynağa git Özyeğin Üniversitesi

Aramaya Dön

Özyeğin Üniversitesi

Kaynağa git

Consumer response to product construction: the role of haptic stimulation

Yazar Atakan, Şükriye Sinem

Basım Tarihi 2014-11

Basım Yeri - Wiley

Konu Do-it-yourself products, Haptics, Need for touch, Product attachment, Self-made products

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1470-6431

Kayıt Numarası 4dfd01f1-c866-47da-b454-219947f69d01

Lokasyon Business Administration

Tarih 2014-11

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin This study investigates how consumers are affected by haptic information, that is, the information acquired through the sense of touch, when they take part in the construction or assembly of a product. In order to create value for consumers, marketers must understand how and why haptic information affects the evaluative processes of consumers and whether there are specific segments that are affected differentially by the process. An experimental design with two between-subjects factors was used to examine consumers' responses to haptic stimulation during the physical construction of a picture frame. The results demonstrate that positive haptic stimulation evoked by the materials used in the product's construction results in an affective response and creates emotional attachment to the finished product. However, the effect is not generalizable to the general population. It depends on the level of autotelic (not functional) need for touch (NFT) that the consumer has. Consumers who have high autotelic NFT are more likely to become attached to and, consequently, enhance their evaluation of the finished product when the product materials used during the construction evoke a positive haptic stimulation.

DOI 10.1111/ijcs.12121

Cilt 38