Transaction cost economics in international marketing: a review and suggestions for the future

Name: Transaction cost economics in international marketing: a review and suggestions for the future
Author: Seggie, Steven Head

İsim	Transaction cost economics in international marketing: a review and suggestions for the future
Yazar	Seggie, Steven Head
Basım Tarihi:	2012-06
Basım Yeri	- American Marketing Association
Konu	Transaction cost economics
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1069-031X
Kayıt Numarası	85ccc2cc-82f9-4784-8fbe-6964094e16a6
Lokasyon	Entrepreneurship
Tarih	2012-06
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE international marketing studies from 1987 to the present day. The results from this review and analysis indicate that the extant international marketing TCE studies demonstrate some support for the TCE propositions. In addition to these findings, the author also notes some key measurement issues, issues involving the dominance of U.S.-based studies, and some data equivalence issues. He builds on the results of the analysis to lay out important future research directions in the TCE international marketing domain.
DOI	10.1509/jim.11.0119
Cilt	20

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Transaction cost economics in international marketing: a review and suggestions for the future

Yazar Seggie, Steven Head

Basım Tarihi 2012-06

Basım Yeri - American Marketing Association

Konu Transaction cost economics

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1069-031X

Kayıt Numarası 85ccc2cc-82f9-4784-8fbe-6964094e16a6

Lokasyon Entrepreneurship

Tarih 2012-06

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Transaction cost economics (TCE) has received much attention in the international marketing literature over the past 25 years. Many key issues in international marketing have been examined through the lens of TCE, including entry mode choice, the governance of international distribution channels, propensity to franchise, international pricing control, and the governance of international buyer–supplier relationships. The author presents a review and analysis of 43 empirical TCE international marketing studies from 1987 to the present day. The results from this review and analysis indicate that the extant international marketing TCE studies demonstrate some support for the TCE propositions. In addition to these findings, the author also notes some key measurement issues, issues involving the dominance of U.S.-based studies, and some data equivalence issues. He builds on the results of the analysis to lay out important future research directions in the TCE international marketing domain.

DOI 10.1509/jim.11.0119

Cilt 20