Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”

Name: Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”
Author: Erkmen, Ezgi, Hancer, M.

İsim	Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”
Yazar	Erkmen, Ezgi, Hancer, M.
Basım Tarihi:	2015-01
Basım Yeri	- Elsevier
Konu	Brand trust, Brand commitment, Brand citizenship behaviors
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0969-6997
Kayıt Numarası	62e6160d-bb3f-4de4-b093-5a3333db310f
Lokasyon	Gastronomy and Culinary Arts
Tarih	2015-01
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Despite the growing interest in understanding employees' brand related behaviors in the airline industry, the research in this area mainly focus on the effect of employee brand commitment and limit the empirical support as well. Although, brand commitment explains brand behaviors of employees, commitment in a relationship usually works through trust. Therefore, this study integrated brand trust and analyzed the relation between brand trust and brand commitment on brand citizenship behaviors of employees. Data were collected from 523 flight attendants of a corporate airline company. The findings reveal that brand trust has a significant effect on brand citizenship behaviors as well as it mediates the effect of brand commitment on these behaviors. The uniqueness of this study is the integration of brand trust for its effect on commitment and brand citizenship behaviors of employees as well providing empirical support for their relationship within the context of airline industry.
DOI	10.1016/j.jairtraman.2014.08.001
Cilt	42

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Linking brand commitment and brand citizenship behaviors of airline employees: “the role of trust”

Yazar Erkmen, Ezgi, Hancer, M.

Basım Tarihi 2015-01

Basım Yeri - Elsevier

Konu Brand trust, Brand commitment, Brand citizenship behaviors

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0969-6997

Kayıt Numarası 62e6160d-bb3f-4de4-b093-5a3333db310f

Lokasyon Gastronomy and Culinary Arts

Tarih 2015-01

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Despite the growing interest in understanding employees' brand related behaviors in the airline industry, the research in this area mainly focus on the effect of employee brand commitment and limit the empirical support as well. Although, brand commitment explains brand behaviors of employees, commitment in a relationship usually works through trust. Therefore, this study integrated brand trust and analyzed the relation between brand trust and brand commitment on brand citizenship behaviors of employees. Data were collected from 523 flight attendants of a corporate airline company. The findings reveal that brand trust has a significant effect on brand citizenship behaviors as well as it mediates the effect of brand commitment on these behaviors. The uniqueness of this study is the integration of brand trust for its effect on commitment and brand citizenship behaviors of employees as well providing empirical support for their relationship within the context of airline industry.

DOI 10.1016/j.jairtraman.2014.08.001

Cilt 42