A critical spatial approach to marketplace exclusion and inclusion

Name: A critical spatial approach to marketplace exclusion and inclusion
Author: Saatçioğlu, Bige, Ozanne, J. L.

İsim	A critical spatial approach to marketplace exclusion and inclusion
Yazar	Saatçioğlu, Bige, Ozanne, J. L.
Basım Tarihi:	2013-05
Basım Yeri	- American Marketing Association
Konu	Social space, Critical theory of space, Retail space, marketplace diversity, marketplace exclusion
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1547-7207
Kayıt Numarası	5c4ba73f-2123-4df8-8014-ebffca82bff2
Lokasyon	Business Administration
Tarih	2013-05
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived space used by consumers. The authors discuss several cases in which different social actors (i.e., consumers, marketers, businesses, and policy makers) exert various forms of agency to achieve power and control in the social space and maximize different goals. They also highlight how critical spatial theories can be extended by marketing researchers. Businesses sometimes have more diverse interests than merely profit maximization and can consider a wider array of other stakeholders' interests to ensure the long-term survival of the firm. Finally, the authors examine implications for public policy. They point out the usefulness of a critical spatial perspective in such areas as affordable housing, inclusive and democratic retail space development, spatial segregation, and suburban sprawl.
Cilt	32

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A critical spatial approach to marketplace exclusion and inclusion

Yazar Saatçioğlu, Bige, Ozanne, J. L.

Basım Tarihi 2013-05

Basım Yeri - American Marketing Association

Konu Social space, Critical theory of space, Retail space, marketplace diversity, marketplace exclusion

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1547-7207

Kayıt Numarası 5c4ba73f-2123-4df8-8014-ebffca82bff2

Lokasyon Business Administration

Tarih 2013-05

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin The authors apply insights from critical spatial theory to explore how space can be reimagined to be more inclusive. The meaning of spaces includes (1) objective physical space, (2) subjective imagined space, and (3) lived space used by consumers. The authors discuss several cases in which different social actors (i.e., consumers, marketers, businesses, and policy makers) exert various forms of agency to achieve power and control in the social space and maximize different goals. They also highlight how critical spatial theories can be extended by marketing researchers. Businesses sometimes have more diverse interests than merely profit maximization and can consider a wider array of other stakeholders' interests to ensure the long-term survival of the firm. Finally, the authors examine implications for public policy. They point out the usefulness of a critical spatial perspective in such areas as affordable housing, inclusive and democratic retail space development, spatial segregation, and suburban sprawl.

Cilt 32