An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy

Name: An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy
Author: Gencturk, Esra Feride, Liu, S. Y. H., Kandemir, D., Buckley, P.

İsim	An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy
Yazar	Gencturk, Esra Feride, Liu, S. Y. H., Kandemir, D., Buckley, P.
Basım Tarihi:	2024-03
Basım Yeri	- Elsevier
Konu	Resource allocation, Autonomy, Reputation, MNEs, Subsidiaries, Internalization theory
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0148-2963
Kayıt Numarası	b350c001-67d9-45a7-a27b-c9bbc3dfd164
Lokasyon	Business Administration
Tarih	2024-03
Notlar	TÜBİTAK
Örnek Metin	Internalization theory of Multinational Enterprises (MNEs) provides a paradigm in the international business field. Contemporary discussions consider MNEs as differentiated network with self-initiated subsidiaries. However, while moving away from pure hierarchy, internalization theory has not fully particularized the coordinating mechanism across MNEs' networked subsidiaries. Accordingly, we propose a novel role of subsidiaries' reputation within their MNEs. Based on primary data from subsidiaries' perspective, our findings are threefold. First, we demonstrate that a subsidiary's reputation within the MNE is a critical driver for subsidiary-specific advantages. Second, we examine how subsidiaries' strategic actions can send signals to their headquarters and sister subsidiaries to build its reputation. Finally, along with the reputation-building process, we reveal the contingencies of subsidiaries' autonomy and resources within the MNE. Our results show that internalization enables a differentiated network mechanism constituted by reputation, autonomy control, and resource allocation across MNEs' networked subsidiaries.
DOI	10.1016/j.jbusres.2024.114565
Cilt	175

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An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy

Yazar Gencturk, Esra Feride, Liu, S. Y. H., Kandemir, D., Buckley, P.

Basım Tarihi 2024-03

Basım Yeri - Elsevier

Konu Resource allocation, Autonomy, Reputation, MNEs, Subsidiaries, Internalization theory

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0148-2963

Kayıt Numarası b350c001-67d9-45a7-a27b-c9bbc3dfd164

Lokasyon Business Administration

Tarih 2024-03

Notlar TÜBİTAK

Örnek Metin Internalization theory of Multinational Enterprises (MNEs) provides a paradigm in the international business field. Contemporary discussions consider MNEs as differentiated network with self-initiated subsidiaries. However, while moving away from pure hierarchy, internalization theory has not fully particularized the coordinating mechanism across MNEs' networked subsidiaries. Accordingly, we propose a novel role of subsidiaries' reputation within their MNEs. Based on primary data from subsidiaries' perspective, our findings are threefold. First, we demonstrate that a subsidiary's reputation within the MNE is a critical driver for subsidiary-specific advantages. Second, we examine how subsidiaries' strategic actions can send signals to their headquarters and sister subsidiaries to build its reputation. Finally, along with the reputation-building process, we reveal the contingencies of subsidiaries' autonomy and resources within the MNE. Our results show that internalization enables a differentiated network mechanism constituted by reputation, autonomy control, and resource allocation across MNEs' networked subsidiaries.

DOI 10.1016/j.jbusres.2024.114565

Cilt 175