When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density

Name: When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density
Author: Yeniaras, Volkan, Gölgeci, İ.

İsim	When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density
Yazar	Yeniaras, Volkan, Gölgeci, İ.
Basım Tarihi:	2023-07
Basım Yeri	- Elsevier
Konu	Burnout, Customer participation, Network centrality, Network density, Supplier participation
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0019-8501
Kayıt Numarası	7aa35d12-5eba-4505-b6e7-6222e30975e7
Lokasyon	Business Administration
Tarih	2023-07
Notlar	Ozyegin University
Örnek Metin	Managing business-to-business (B2B) relationships can be taxing for many boundary-spanners and lead to burnout. However, despite the widespread prevalence of burnout in the contemporary workplace, B2B marketing research has overlooked the question of what leads to boundary-spanner burnout, along with its relational consequences. This study draws from the job demands-resources model and network theory, connects these two lenses, and explains how boundary-spanner burnout mediates the link between customer participation (CP), supplier participation (SP), and customer relationship performance (CRP), and how focal firms' network centrality and network density moderate the nexus of those linkages. Using dyadic data in which we match pairs of boundary-spanners and managers, we reveal both CP and SP positively relate to boundary-spanner burnout. Nevertheless, we find that firms' network centrality positively moderates the CP–burnout and SP–burnout relationships and firms' network density, while positively moderating the CP–burnout relationship, negatively moderates the SP–burnout relationship. Our key contribution is revealing the pivotal and multifaceted role of network centrality and density in conditioning the mediating role of boundary-spanner burnout in connecting CP, SP, and CRP.
DOI	10.1016/j.indmarman.2023.04.011
Cilt	112

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When does boundary-spanner burnout connect participation and customer relationship performance? The role of the firm's network centrality and network density

Yazar Yeniaras, Volkan, Gölgeci, İ.

Basım Tarihi 2023-07

Basım Yeri - Elsevier

Konu Burnout, Customer participation, Network centrality, Network density, Supplier participation

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0019-8501

Kayıt Numarası 7aa35d12-5eba-4505-b6e7-6222e30975e7

Lokasyon Business Administration

Tarih 2023-07

Notlar Ozyegin University

Örnek Metin Managing business-to-business (B2B) relationships can be taxing for many boundary-spanners and lead to burnout. However, despite the widespread prevalence of burnout in the contemporary workplace, B2B marketing research has overlooked the question of what leads to boundary-spanner burnout, along with its relational consequences. This study draws from the job demands-resources model and network theory, connects these two lenses, and explains how boundary-spanner burnout mediates the link between customer participation (CP), supplier participation (SP), and customer relationship performance (CRP), and how focal firms' network centrality and network density moderate the nexus of those linkages. Using dyadic data in which we match pairs of boundary-spanners and managers, we reveal both CP and SP positively relate to boundary-spanner burnout. Nevertheless, we find that firms' network centrality positively moderates the CP–burnout and SP–burnout relationships and firms' network density, while positively moderating the CP–burnout relationship, negatively moderates the SP–burnout relationship. Our key contribution is revealing the pivotal and multifaceted role of network centrality and density in conditioning the mediating role of boundary-spanner burnout in connecting CP, SP, and CRP.

DOI 10.1016/j.indmarman.2023.04.011

Cilt 112