Exploring strategic choices of airlines: A study in Turkish air transport industry

Name: Exploring strategic choices of airlines: A study in Turkish air transport industry
Author: Aldemir, Hüseyin Önder, Şengür, F. K., Ulukan, İ. C.

İsim	Exploring strategic choices of airlines: A study in Turkish air transport industry
Yazar	Aldemir, Hüseyin Önder, Şengür, F. K., Ulukan, İ. C.
Basım Tarihi:	2021-12-01
Basım Yeri	- Penerbit Universiti Sains Malaysia
Konu	Air transport, Airline competition, Competitive strategies, Hybrid strategies, Miles and Snow typology, Porter’s generic strategies
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1394-2603
Kayıt Numarası	52905b1f-b2b4-4ab4-a020-93b4713268e5
Lokasyon	Aviation Management
Tarih	2021-12-01
Örnek Metin	Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil the business strategies and strategic typologies of Turkish passenger carriers, as well as the degree of involvement of firms in the strategic planning process, the current outlook, and the competitive structure of the Turkish passenger air transport industry. The research is designed in a way to collect data through interviews with senior executives of the airlines. In terms of findings, the study concludes that five scheduled airlines and three charter airlines have attempted to implement more than one generic strategy at the same time as an “integrated cost and differentiation strategy,” with the primary strategy being cost leadership. Moreover, the passenger carriers in question displayed the features of “analysers-defenders” mainly linked to the competitive typology viewpoint. This study is believed to lead to a deeper understanding of potential explanations why companies have made specific strategic choices regarding generic strategies and strategic approaches. Regulators, individual companies operating in the aviation industry and prospective companies, investors, etc. can use the results of the study to regulate the market, better understand their competitors, set their priorities and plans, evaluate, and assess the market.
DOI	10.21315/aamj2021.26.2.1
Cilt	26

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Exploring strategic choices of airlines: A study in Turkish air transport industry

Yazar Aldemir, Hüseyin Önder, Şengür, F. K., Ulukan, İ. C.

Basım Tarihi 2021-12-01

Basım Yeri - Penerbit Universiti Sains Malaysia

Konu Air transport, Airline competition, Competitive strategies, Hybrid strategies, Miles and Snow typology, Porter’s generic strategies

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1394-2603

Kayıt Numarası 52905b1f-b2b4-4ab4-a020-93b4713268e5

Lokasyon Aviation Management

Tarih 2021-12-01

Örnek Metin Inter-firm competition in the field of aviation, which accelerates through liberalisation and globalisation trends, has been investigated by numerous studies in the post-deregulation era; however, it has not been adequately addressed in Turkish aviation market. The aim of this study is to unveil the business strategies and strategic typologies of Turkish passenger carriers, as well as the degree of involvement of firms in the strategic planning process, the current outlook, and the competitive structure of the Turkish passenger air transport industry. The research is designed in a way to collect data through interviews with senior executives of the airlines. In terms of findings, the study concludes that five scheduled airlines and three charter airlines have attempted to implement more than one generic strategy at the same time as an “integrated cost and differentiation strategy,” with the primary strategy being cost leadership. Moreover, the passenger carriers in question displayed the features of “analysers-defenders” mainly linked to the competitive typology viewpoint. This study is believed to lead to a deeper understanding of potential explanations why companies have made specific strategic choices regarding generic strategies and strategic approaches. Regulators, individual companies operating in the aviation industry and prospective companies, investors, etc. can use the results of the study to regulate the market, better understand their competitors, set their priorities and plans, evaluate, and assess the market.

DOI 10.21315/aamj2021.26.2.1

Cilt 26