Positioning five-star hotels in city destinations: The case of Istanbul, Turkey

Name: Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
Author: Özgen, Hanım Kader Şanlıöz

İsim	Positioning five-star hotels in city destinations: The case of Istanbul, Turkey
Yazar	Özgen, Hanım Kader Şanlıöz
Basım Tarihi:	2023-04
Basım Yeri	- Sage
Konu	City destinations, Cognitive dimension, Experiential dimension, Hotel positioning, Online reviews, Room rates
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1467-3584
Kayıt Numarası	72dd47b2-94cb-4e9e-968a-0360b1a85daf
Lokasyon	Hotel Management
Tarih	2023-04
Örnek Metin	Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.
DOI	10.1177/14673584221085704
Cilt	23

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Positioning five-star hotels in city destinations: The case of Istanbul, Turkey

Yazar Özgen, Hanım Kader Şanlıöz

Basım Tarihi 2023-04

Basım Yeri - Sage

Konu City destinations, Cognitive dimension, Experiential dimension, Hotel positioning, Online reviews, Room rates

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1467-3584

Kayıt Numarası 72dd47b2-94cb-4e9e-968a-0360b1a85daf

Lokasyon Hotel Management

Tarih 2023-04

Örnek Metin Destinations and hotel businesses take advantage of many benefits of the online world. Extensive qualitative (review texts) and quantitative (review scores and room rates) data sources enable them to assess their positions through the eyes of their customers. The aim of this study is to propose a method focusing on customer reviews and rates in order to help hotel businesses with assessment of their positioning strategies. The dataset included a selection of five-star hotels in Istanbul, a city destination of Turkey. Room rates and the findings from a thematic narrative analysis of TripAdvisor reviews from a cognitive and experiential perspective were combined to create a position map. The findings extend traditional classification systems and reveal three competitive groups of five-star hotels with specific attributes in a city destination. Other findings offer some insight for hotel and destination managers, enabling them to evaluate the performance of positioning strategies of five-star hotels in the market.

DOI 10.1177/14673584221085704

Cilt 23