Selection of event tickets for bundling in sports and entertainment industry

Name: Selection of event tickets for bundling in sports and entertainment industry
Author: Yakıcı, E., Özener, Okan Örsan, Duran, S.

İsim	Selection of event tickets for bundling in sports and entertainment industry
Yazar	Yakıcı, E., Özener, Okan Örsan, Duran, S.
Basım Tarihi:	2014-08
Basım Yeri	- Elsevier
Konu	Revenue management, Dynamic switch, Ticket bundling
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0360-8352
Kayıt Numarası	7d20005a-96f2-4441-b5de-a0eac7c1ef70
Lokasyon	Industrial Engineering
Tarih	2014-08
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	Most sports and entertainment firms offer season tickets first, and they allow purchasing single tickets at a later date. Basic decision problems within this context are the determination of optimal time at which switch from bundled tickets to single tickets should occur and the decision of which event tickets to include into the bundle. In this paper we focused on the second decision problem. For a given schedule of events, where ticket demands follow a Poisson Process, the tickets of a certain number of events are bundled and a discount is applied to the prices of these bundled tickets, with the aim of increasing total revenue. We find increase and decrease patterns in total revenue as the time slots of bundled events vary. With the help of these patterns, we develop a heuristic approach that creates easy-to-use business rules for the selection of profitable bundles for a given schedule.
DOI	10.1016/j.cie.2014.05.017
Cilt	74

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Selection of event tickets for bundling in sports and entertainment industry

Yazar Yakıcı, E., Özener, Okan Örsan, Duran, S.

Basım Tarihi 2014-08

Basım Yeri - Elsevier

Konu Revenue management, Dynamic switch, Ticket bundling

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0360-8352

Kayıt Numarası 7d20005a-96f2-4441-b5de-a0eac7c1ef70

Lokasyon Industrial Engineering

Tarih 2014-08

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin Most sports and entertainment firms offer season tickets first, and they allow purchasing single tickets at a later date. Basic decision problems within this context are the determination of optimal time at which switch from bundled tickets to single tickets should occur and the decision of which event tickets to include into the bundle. In this paper we focused on the second decision problem. For a given schedule of events, where ticket demands follow a Poisson Process, the tickets of a certain number of events are bundled and a discount is applied to the prices of these bundled tickets, with the aim of increasing total revenue. We find increase and decrease patterns in total revenue as the time slots of bundled events vary. With the help of these patterns, we develop a heuristic approach that creates easy-to-use business rules for the selection of profitable bundles for a given schedule.

DOI 10.1016/j.cie.2014.05.017

Cilt 74