A strategic analysis of multi-channel expert services

Name: A strategic analysis of multi-channel expert services
Author: Akçura, Munir Tolga, Ozdemir, Z. D.

İsim	A strategic analysis of multi-channel expert services
Yazar	Akçura, Munir Tolga, Ozdemir, Z. D.
Basım Tarihi:	2017
Basım Yeri	- Informa
Konu	Channel management, Expert services, Expertise pricing, Game theory, Online expertise, Pricing
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1557-928X
Kayıt Numarası	c23f366d-7fc5-41e3-af0e-53af97ef71c9
Lokasyon	Business Administration
Tarih	2017
Notlar	Farmer School of Business, Miami University
Örnek Metin	Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online service as a free supplement. Interestingly, consumer surplus can rise when a monopolist charges different prices for face-to-face and online services, and it may drop when the monopolist starts offering the online service as a free add-on to its face-to-face service. We find that a market-wide adoption of the online channel by competing experts in a duopoly setting intensifies price competition and thereby reduces overall profits. Furthermore, the rate of adoption is highest when the online service is moderately effective, whereas one of the experts refuses to offer the service when it is highly effective. These results provide theoretical support for the viability of online expert services as well as practical guidance on pricing strategies.
DOI	10.1080/07421222.2017.1297637
Cilt	34

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A strategic analysis of multi-channel expert services

Yazar Akçura, Munir Tolga, Ozdemir, Z. D.

Basım Tarihi 2017

Basım Yeri - Informa

Konu Channel management, Expert services, Expertise pricing, Game theory, Online expertise, Pricing

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1557-928X

Kayıt Numarası c23f366d-7fc5-41e3-af0e-53af97ef71c9

Lokasyon Business Administration

Tarih 2017

Notlar Farmer School of Business, Miami University

Örnek Metin Using stylized models, we investigate when and how expert service providers should offer their services online, and whether they should charge separate prices for face-to-face and online services or provide the online service as a free supplement. Interestingly, consumer surplus can rise when a monopolist charges different prices for face-to-face and online services, and it may drop when the monopolist starts offering the online service as a free add-on to its face-to-face service. We find that a market-wide adoption of the online channel by competing experts in a duopoly setting intensifies price competition and thereby reduces overall profits. Furthermore, the rate of adoption is highest when the online service is moderately effective, whereas one of the experts refuses to offer the service when it is highly effective. These results provide theoretical support for the viability of online expert services as well as practical guidance on pricing strategies.

DOI 10.1080/07421222.2017.1297637

Cilt 34