The formation, evolution and replacement of price-quality relationships

Name: The formation, evolution and replacement of price-quality relationships
Author: Pauwels, Koen Hendrik, D’Aveni, R.

İsim	The formation, evolution and replacement of price-quality relationships
Yazar	Pauwels, Koen Hendrik, D’Aveni, R.
Basım Tarihi:	2016-01
Basım Yeri	- Springer Science+Business Media
Konu	Price, Quality positioning, Differentiation, Fair value line, Competitive dynamics, Market evolution, Dynamic competition
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	1552-7824
Kayıt Numarası	0beafe21-7810-4804-9c9b-e201ee29a0d5
Lokasyon	Business Administration
Tarih	2016-01
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework to study these phenomena. Our framework proposes that price–quality relationships in a market (the fair value line) evolve according to several processes. We define and discuss these processes, including: (1) line formation, (2) line evolution (comprised of line elevation, erosion, steepening, flattening, blurring, tightening, extension and contraction), and (3) line replacement, which involves redefining price or quality in the marketplace. Instead of assuming that prices are a stable function of observable product attributes only (the static equilibrium view), our framework generalizes to dynamic disequilibrium patterns observed in many industries. These patterns are empirically assessed and explained by customer, competitive, and technology forces analyzed in marketing and strategy literatures. For managers, we discuss how they should react to these processes or, even better, set them in motion. For marketing researchers, we specify several hypotheses on the processes’ antecedents and consequences, testable with readily available datasets.
DOI	10.1007/s11747-014-0408-3

Kaynağa git Özyeğin Üniversitesi

Aramaya Dön

Özyeğin Üniversitesi

Kaynağa git

The formation, evolution and replacement of price-quality relationships

Yazar Pauwels, Koen Hendrik, D’Aveni, R.

Basım Tarihi 2016-01

Basım Yeri - Springer Science+Business Media

Konu Price, Quality positioning, Differentiation, Fair value line, Competitive dynamics, Market evolution, Dynamic competition

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 1552-7824

Kayıt Numarası 0beafe21-7810-4804-9c9b-e201ee29a0d5

Lokasyon Business Administration

Tarih 2016-01

Notlar Due to copyright restrictions, the access to the full text of this article is only available via subscription.

Örnek Metin This paper develops a theoretical framework to address how dynamic competitive interactions and customer preferences change the observed relationship between market price and quality, and it offers an empirical framework to study these phenomena. Our framework proposes that price–quality relationships in a market (the fair value line) evolve according to several processes. We define and discuss these processes, including: (1) line formation, (2) line evolution (comprised of line elevation, erosion, steepening, flattening, blurring, tightening, extension and contraction), and (3) line replacement, which involves redefining price or quality in the marketplace. Instead of assuming that prices are a stable function of observable product attributes only (the static equilibrium view), our framework generalizes to dynamic disequilibrium patterns observed in many industries. These patterns are empirically assessed and explained by customer, competitive, and technology forces analyzed in marketing and strategy literatures. For managers, we discuss how they should react to these processes or, even better, set them in motion. For marketing researchers, we specify several hypotheses on the processes’ antecedents and consequences, testable with readily available datasets.

DOI 10.1007/s11747-014-0408-3