Informal adult learning: Advertisements in women’s magazines in Turkey

Name: Informal adult learning: Advertisements in women’s magazines in Turkey
Author: Gür, Faik, Seggie, F. N., Başgürboğa, G. K.

İsim	Informal adult learning: Advertisements in women’s magazines in Turkey
Yazar	Gür, Faik, Seggie, F. N., Başgürboğa, G. K.
Basım Tarihi:	2021-11
Basım Yeri	- Sage
Konu	Consumer culture, Informal adult learning, Media, Neoliberal subjectivities, Neoliberalism, Turkey, Women magazines
Tür	Süreli Yayın
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	0741-7136
Kayıt Numarası	9dffe4b3-1051-4acb-ad26-77802251db1e
Lokasyon	International Relations
Tarih	2021-11
Örnek Metin	This study examines the visual and verbal content of advertisements in women’s magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women’s roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or lexical forms: beautiful (güzel), to live (yaşamak), new (yeni), skin (cilt), and young (genç). By examining the data through informal learning, the study looks at how consumer-oriented values were taught informally to women readers during a period when Turkey underwent integration with the neoliberal global economy. We argue that the advertisements in women’s magazines were effective both in terms of disseminating the dominant values of the era and in causing women to informally internalize the consumer-oriented values required for the development of the desired female subjectivities of an emerging neoliberal society.
DOI	10.1177/0741713621991842
Cilt	71

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Informal adult learning: Advertisements in women’s magazines in Turkey

Yazar Gür, Faik, Seggie, F. N., Başgürboğa, G. K.

Basım Tarihi 2021-11

Basım Yeri - Sage

Konu Consumer culture, Informal adult learning, Media, Neoliberal subjectivities, Neoliberalism, Turkey, Women magazines

Tür Süreli Yayın

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 0741-7136

Kayıt Numarası 9dffe4b3-1051-4acb-ad26-77802251db1e

Lokasyon International Relations

Tarih 2021-11

Örnek Metin This study examines the visual and verbal content of advertisements in women’s magazines published between 1980 and 1990 in Turkey. Based on content analysis, we established the categories of products and services, age, body parts, women’s roles, clothes, and locations. We determined the five most frequent words employed in all grammatical or lexical forms: beautiful (güzel), to live (yaşamak), new (yeni), skin (cilt), and young (genç). By examining the data through informal learning, the study looks at how consumer-oriented values were taught informally to women readers during a period when Turkey underwent integration with the neoliberal global economy. We argue that the advertisements in women’s magazines were effective both in terms of disseminating the dominant values of the era and in causing women to informally internalize the consumer-oriented values required for the development of the desired female subjectivities of an emerging neoliberal society.

DOI 10.1177/0741713621991842

Cilt 71