Wellcome Foundation Product Literature

İsim	Wellcome Foundation Product Literature
Basım Tarihi:	1900
Tür	Kitap
Dil	ara,dan,deu,eng,fin,ita,jpn,nld,nor,por,rus,spa,swe,vls,zho
Dijital	Evet
Yazma	Hayır
Kütüphane:	Wellcome Koleksiyonu müzesi ve kütüphanesi
Kayıt Numarası	cjwc4vat
Tarih	1900
Notlar	This collection of Product Literature was maintained by the Marketing Department of the Wellcome Foundation Ltd. It appears to have been instigated after the demise of the 'Guard Book' - volumes containing examples of product literature c.1880-c.1950 (see WF/M/GB). However, there are some items in this 'later' series surviving from before 1950. It forms an extraordinarily complete set of pharmaceutical product literature for the late 20th century (c.1950-1990). The collection includes some high-profile products for key drugs, such as Daraprim (anti-malarial) or Zovirax (anti-viral), and popular over the counter remedies such as Actifed or Calpol. The majority of the series is from the original collection, and remains in its original order (A-Z by Product name). Some additional loose items of product literature were incorporated as part of the sorting process upon arrival at the Wellcome Library in 2002. For each product listed there are varying numbers of surviving literature. The 'Extent' shows the number of producible items (i.e. how many folders). Where less than 6 pieces of product literature survive these are given as sub-items. E.g. 1 Item (2 sub-items). If no subitems are indicated the researcher can assume there is a substantial amount of material surviving. The type of literature varies as to whether the product was a prescription or 'over the counter' product. Marketing and press packs survive for some products. Prescription drugs have technical information leaflets which were for use by the medical profession (usually accompanying the pills in their packaging). Some packaging also survives - these tend to be simple boxes with a standard corporate design and text. Over the counter products contain advertising material aimed at consumers. These are often visual, with images associated with a particular brand, logos, pamphlets, posters, 'educational' advertising aimed at individuals or parents. Packaging also survives and this tends to be more vibrant than the prescription drugs - with clearly specific brand designs. Products were marketed throughout the world, including: Europe - Croatia, England, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Russia, Spain, Sweden, Yugoslavia; Asia - Burma, China, India, Indonesia, Lebanon, Pakistan, Philippines, Singapore, Thailand; Africa - Kenya, Nigeria; North America - Canada, USA, and South America - Argentina. Languages included: mainly in English, but also in Arabic, Chinese, Danish, Dutch/Flemish, Finnish, German, Italian, Japanese, Norwegian, Portuguese, Russian, Serbo-Croat, Spanish and Swedish. Sometimes included are small complimentary marketing items given to medical staff - such as post it notes, pens, note pads, magnets, window stickers, coasters, window/point of sale display boards, magic writing tablets and other small 'executive toys'. Although recorded in lists created prior to transfer to the Wellcome Library, the following material was not identified at the time of cataloguing and therefore is not present in the catalogue: WF/M/PL/152 - Hypoloid - General WF/M/PL/207 - Neokharsivan:Phenothiazine Compound Dispersible WF/M/PL/206 - Neokharsivan:Kharsulphan WF/M/PL/299 - Stypen (Russell Viper Venom) \| ABBREVIATIONS SE Selenium Fl. fluid mg. - micro gram oz. ounce b/w black and white info. - information Q and As - Questions and answers approx. - Approximately IU - International units Vit. - Vitamin P.M. - Phosphorus magnesium BW&Co. - Burroughs Wellcome and Company. Antigen - A substance, usually a toxin produced by bacterium, that stimulates the production of antibodies. Anti-emetic - Active against vomiting. Antipyretic - Active against fever. Antitoxin - Blood serum that contains a specific antibody. Antitussive - Active against coughing. Antiserum - Blood serum containing antibodies against a specific antigen, used to treat or provide immunity to a disease. Aqueous solution - Compound dissolved in water. Emetic - Induces vomiting. Prophylactic - Protective or preventative measure. Radio-immunoassay technique - Technique for the measurement of protein hormones in bodily fluids. RDS - Respiratory Distress Syndrome Vaccine - An inoculation used to provide immunity to a disease by stimulating the production of antibodies. \| Product information arranged by product in alphabetical order. \| This was in the original handover papers to the Wellcome Library 2001: NOTES ON COLLECTING PRODUCT LITERATURE As a general rule:- * Keep only one copy of standard "Dear Doctor" and "Dear Sir" letters. * Keep three copies of each item of prod. lit. * If one item of product literature has more than one reprint keep only two of each reprint. * Abstracts only keep one copy of each item. * Do not keep copies of GACT. * Do not keep Medical Marketing Notes/Medical Marketing Digest or Marketing Memos to Reps. * Do not keep Press Cuttings/Press Releases (unless they are of old products and of special interest). * Do not keep articles from Wellcome Journals/Magazines. * Do not keep any product related PROFS notes. * Do not keep journals which are product related. * Do not add any more Calmic or Cooper products to the series. When the records were transferred the product literature was weeded, so that only one copy of each item was retained. \| Serbo-Croat \| Please see main WF collection description (ref. 'WF').
Bulma yardımları	CHEMICAL WARFARE ABBREVIATIONS (this section added by AS 14/10/2002) For a list of terms used to describe poison gasses manufactured and/or used during the First World War, see 'Seeking Victory on the Western Front: the British Army & Chemical Warfare in World War One' by Albert Palazzo, 2000, London (University of Nebraska Press) - a copy is available. This list helps to explain some of the names given to products by BW&Co during the early part of the twentieth century.

Kaynağa git Wellcome Koleksiyonu müzesi ve kütüphanesi Wellcome Collection museum and library

Aramaya Dön

Wellcome Koleksiyonu müzesi ve kütüphanesi

Kaynağa git

Wellcome Foundation Product Literature

Basım Tarihi 1900

Tür Kitap

Dil ara,dan,deu,eng,fin,ita,jpn,nld,nor,por,rus,spa,swe,vls,zho

Dijital Evet

Yazma Hayır

Kütüphane Wellcome Koleksiyonu müzesi ve kütüphanesi

Kayıt Numarası cjwc4vat

Tarih 1900

Notlar This collection of Product Literature was maintained by the Marketing Department of the Wellcome Foundation Ltd. It appears to have been instigated after the demise of the 'Guard Book' - volumes containing examples of product literature c.1880-c.1950 (see WF/M/GB). However, there are some items in this 'later' series surviving from before 1950. It forms an extraordinarily complete set of pharmaceutical product literature for the late 20th century (c.1950-1990). The collection includes some high-profile products for key drugs, such as Daraprim (anti-malarial) or Zovirax (anti-viral), and popular over the counter remedies such as Actifed or Calpol. The majority of the series is from the original collection, and remains in its original order (A-Z by Product name). Some additional loose items of product literature were incorporated as part of the sorting process upon arrival at the Wellcome Library in 2002. For each product listed there are varying numbers of surviving literature. The 'Extent' shows the number of producible items (i.e. how many folders). Where less than 6 pieces of product literature survive these are given as sub-items. E.g. 1 Item (2 sub-items). If no subitems are indicated the researcher can assume there is a substantial amount of material surviving. The type of literature varies as to whether the product was a prescription or 'over the counter' product. Marketing and press packs survive for some products. Prescription drugs have technical information leaflets which were for use by the medical profession (usually accompanying the pills in their packaging). Some packaging also survives - these tend to be simple boxes with a standard corporate design and text. Over the counter products contain advertising material aimed at consumers. These are often visual, with images associated with a particular brand, logos, pamphlets, posters, 'educational' advertising aimed at individuals or parents. Packaging also survives and this tends to be more vibrant than the prescription drugs - with clearly specific brand designs. Products were marketed throughout the world, including: Europe - Croatia, England, Denmark, Finland, France, Germany, Ireland, Italy, Norway, Portugal, Russia, Spain, Sweden, Yugoslavia; Asia - Burma, China, India, Indonesia, Lebanon, Pakistan, Philippines, Singapore, Thailand; Africa - Kenya, Nigeria; North America - Canada, USA, and South America - Argentina. Languages included: mainly in English, but also in Arabic, Chinese, Danish, Dutch/Flemish, Finnish, German, Italian, Japanese, Norwegian, Portuguese, Russian, Serbo-Croat, Spanish and Swedish. Sometimes included are small complimentary marketing items given to medical staff - such as post it notes, pens, note pads, magnets, window stickers, coasters, window/point of sale display boards, magic writing tablets and other small 'executive toys'. Although recorded in lists created prior to transfer to the Wellcome Library, the following material was not identified at the time of cataloguing and therefore is not present in the catalogue: WF/M/PL/152 - Hypoloid - General WF/M/PL/207 - Neokharsivan:Phenothiazine Compound Dispersible WF/M/PL/206 - Neokharsivan:Kharsulphan WF/M/PL/299 - Stypen (Russell Viper Venom) | ABBREVIATIONS SE Selenium Fl. fluid mg. - micro gram oz. ounce b/w black and white info. - information Q and As - Questions and answers approx. - Approximately IU - International units Vit. - Vitamin P.M. - Phosphorus magnesium BW&Co. - Burroughs Wellcome and Company. Antigen - A substance, usually a toxin produced by bacterium, that stimulates the production of antibodies. Anti-emetic - Active against vomiting. Antipyretic - Active against fever. Antitoxin - Blood serum that contains a specific antibody. Antitussive - Active against coughing. Antiserum - Blood serum containing antibodies against a specific antigen, used to treat or provide immunity to a disease. Aqueous solution - Compound dissolved in water. Emetic - Induces vomiting. Prophylactic - Protective or preventative measure. Radio-immunoassay technique - Technique for the measurement of protein hormones in bodily fluids. RDS - Respiratory Distress Syndrome Vaccine - An inoculation used to provide immunity to a disease by stimulating the production of antibodies. | Product information arranged by product in alphabetical order. | This was in the original handover papers to the Wellcome Library 2001: NOTES ON COLLECTING PRODUCT LITERATURE As a general rule:- * Keep only one copy of standard "Dear Doctor" and "Dear Sir" letters. * Keep three copies of each item of prod. lit. * If one item of product literature has more than one reprint keep only two of each reprint. * Abstracts only keep one copy of each item. * Do not keep copies of GACT. * Do not keep Medical Marketing Notes/Medical Marketing Digest or Marketing Memos to Reps. * Do not keep Press Cuttings/Press Releases (unless they are of old products and of special interest). * Do not keep articles from Wellcome Journals/Magazines. * Do not keep any product related PROFS notes. * Do not keep journals which are product related. * Do not add any more Calmic or Cooper products to the series. When the records were transferred the product literature was weeded, so that only one copy of each item was retained. | Serbo-Croat | Please see main WF collection description (ref. 'WF').

Bulma yardımları CHEMICAL WARFARE ABBREVIATIONS (this section added by AS 14/10/2002) For a list of terms used to describe poison gasses manufactured and/or used during the First World War, see 'Seeking Victory on the Western Front: the British Army & Chemical Warfare in World War One' by Albert Palazzo, 2000, London (University of Nebraska Press) - a copy is available. This list helps to explain some of the names given to products by BW&Co during the early part of the twentieth century.