Economic models of sponsored content in wireless networks with uncertain demand

Name: Economic models of sponsored content in wireless networks with uncertain demand
Author: Andrews, M., Özen, Ulaş, Reiman, M. I., Wang, Q.

İsim	Economic models of sponsored content in wireless networks with uncertain demand
Yazar	Andrews, M., Özen, Ulaş, Reiman, M. I., Wang, Q.
Basım Tarihi:	2014-09-09
Basım Yeri	- Wiley
Konu	Content provider, Economic models, End user (EU) bandwidth costs, Service provider, Sponsoring content, Uncertain demand, Wireless network
Tür	Kitap
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	9781118611661
Kayıt Numarası	5fdaa06c-042f-4069-afdf-84398b37188e
Lokasyon	Management Information Systems
Tarih	2014-09-09
Örnek Metin	This chapter evaluates an approach whereby the service provider can tap into an alternative source of revenue, originating from sales of advertisements or products and channelled by the content provider in the form of sponsorship of viewing. It presents a simple economic model in which service provider congestion costs, end user (EU) bandwidth costs, and the price that the content provider must pay for sponsoring content are all determined on a per-byte basis. A key feature of the model is that the content has uncertain demand. The chapter focuses on the relationship between the service provider and a single content provider. It also presents a numerical example to demonstrate how the optimization might work in practice. The chapter indicates how the results can be adapted for the case of EU quotas. In most current wireless data plans, the EUs pay a certain fee for a fixed quota of data.
DOI	10.1002/9781118899250.ch10

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Economic models of sponsored content in wireless networks with uncertain demand

Yazar Andrews, M., Özen, Ulaş, Reiman, M. I., Wang, Q.

Basım Tarihi 2014-09-09

Basım Yeri - Wiley

Konu Content provider, Economic models, End user (EU) bandwidth costs, Service provider, Sponsoring content, Uncertain demand, Wireless network

Tür Kitap

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 9781118611661

Kayıt Numarası 5fdaa06c-042f-4069-afdf-84398b37188e

Lokasyon Management Information Systems

Tarih 2014-09-09

Örnek Metin This chapter evaluates an approach whereby the service provider can tap into an alternative source of revenue, originating from sales of advertisements or products and channelled by the content provider in the form of sponsorship of viewing. It presents a simple economic model in which service provider congestion costs, end user (EU) bandwidth costs, and the price that the content provider must pay for sponsoring content are all determined on a per-byte basis. A key feature of the model is that the content has uncertain demand. The chapter focuses on the relationship between the service provider and a single content provider. It also presents a numerical example to demonstrate how the optimization might work in practice. The chapter indicates how the results can be adapted for the case of EU quotas. In most current wireless data plans, the EUs pay a certain fee for a fixed quota of data.

DOI 10.1002/9781118899250.ch10