Time-series models of pricing the impact of marketing on firm value

Name: Time-series models of pricing the impact of marketing on firm value
Author: Luo, X., Pauwels, Koen Hendrik, Hanssens, D. M.

İsim	Time-series models of pricing the impact of marketing on firm value
Yazar	Luo, X., Pauwels, Koen Hendrik, Hanssens, D. M.
Basım Tarihi:	2012-05
Basım Yeri	- Edward Edgar Publishing
Konu	Business and management, Marketing, Economics and finance, Financial economics and regulation
Tür	Kitap
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	978-1-84980-272-7
Kayıt Numarası	f24cd8ae-b1fe-401b-b692-bd143af2a8b9
Lokasyon	Business Administration
Tarih	2012-05
Notlar	Due to copyright restrictions, the access to the full text of this article is only available via subscription.
Örnek Metin	N/A
DOI	10.4337/9781849806046.00010