An expectancy model of green product consumption and green brand equity

Name: An expectancy model of green product consumption and green brand equity
Author: Arıkan, Ramazan Hamza, Jiang, C.

İsim	An expectancy model of green product consumption and green brand equity
Yazar	Arıkan, Ramazan Hamza, Jiang, C.
Basım Tarihi:	2018
Basım Yeri	- Springer
Konu	Brand equity, Ethics, Expectancy theory, Green brands, Green products, Materialism
Tür	Kitap
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Demirbaş Numarası	2-s2.0-85099581411
Kayıt Numarası	89df90d2-4ce9-4fd0-a127-8987f21661b2
Tarih	2018
Örnek Metin	Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect. This effect is reflected in the possession rewards for material outcomes and in the moral rewards for ethical outcomes. Green product consumption and green brand equity is contingent on the weighted valence of the respective rewards. The paper is the first study to examine green product consumption and green brand equity from an expectancy theory perspective. © 2018, Academy of Marketing Science.

Kaynağa git Özyeğin Üniversitesi

Aramaya Dön

Özyeğin Üniversitesi

Kaynağa git

An expectancy model of green product consumption and green brand equity

Yazar Arıkan, Ramazan Hamza, Jiang, C.

Basım Tarihi 2018

Basım Yeri - Springer

Konu Brand equity, Ethics, Expectancy theory, Green brands, Green products, Materialism

Tür Kitap

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Demirbaş Numarası 2-s2.0-85099581411

Kayıt Numarası 89df90d2-4ce9-4fd0-a127-8987f21661b2

Tarih 2018

Örnek Metin Drawing from the expectancy theory, this paper proposes a model of green product consumption and green brand equity. Consumers’ green product evaluation results in some expectations regarding their consumptions. These expectations are categorized in material and ethical outcomes and are ensued by the instrumentality effect. This effect is reflected in the possession rewards for material outcomes and in the moral rewards for ethical outcomes. Green product consumption and green brand equity is contingent on the weighted valence of the respective rewards. The paper is the first study to examine green product consumption and green brand equity from an expectancy theory perspective. © 2018, Academy of Marketing Science.