Driving digital transformation: marketing solutions for servitization challenges a paper written with ChatGPT

Name: Driving digital transformation: marketing solutions for servitization challenges a paper written with ChatGPT
Author: Rana, Muhammad Zaigham, ChatGPT, den Hartigh, Erik

İsim	Driving digital transformation: marketing solutions for servitization challenges a paper written with ChatGPT
Yazar	Rana, Muhammad Zaigham, ChatGPT, den Hartigh, Erik
Basım Tarihi:	2025-01
Tür	Diğer
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Kayıt Numarası	05c9a71c-d135-4a1e-a6cb-d2db772a467c
Lokasyon	Entrepreneurship
Tarih	2025-01
Örnek Metin	This report examines the critical role of marketing strategies in enabling the successful transition of manufacturing firms from product-centric models to integrated product-service systems—a transformation known as servitization. Drawing on qualitative analysis of case studies and published interviews, this study identifies key gaps in marketing approaches, including the challenges of communicating value, balancing customization with scalability, leveraging digital tools, and adapting strategies to diverse market needs. By addressing these gaps, the report proposes actionable solutions informed by theoretical frameworks such as Service-Dominant Logic (SDL), Relationship Marketing, and Integrated Marketing Communications (IMC). Findings highlight the importance of clear value propositions, modular service systems, and personalized marketing campaigns supported by digital technologies like IoT and predictive analytics. Case studies from industry leaders such as Rolls-Royce, Siemens, and Caterpillar illustrate successful applications, while examples from Kodak and IBM underscore the consequences of inadequate marketing in servitization efforts. The discussion further emphasizes the interconnectedness of identified gaps and proposes an integrated approach to align marketing strategies with operational capabilities and customer expectations. This research contributes to academic discourse by bridging theoretical insights with practical applications, offering a nuanced understanding of servitization marketing. It provides actionable recommendations for manufacturers to enhance customer engagement, foster adoption, and sustain competitive advantage. Limitations and future research directions are discussed, highlighting opportunities for quantitative validation and cross-industry exploration. This study underscores marketing’s pivotal role in driving the digital transformation of servitized business models, positioning it as a cornerstone for sustainable growth in a rapidly evolving global landscape.

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Driving digital transformation: marketing solutions for servitization challenges a paper written with ChatGPT

Yazar Rana, Muhammad Zaigham, ChatGPT, den Hartigh, Erik

Basım Tarihi 2025-01

Tür Diğer

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Kayıt Numarası 05c9a71c-d135-4a1e-a6cb-d2db772a467c

Lokasyon Entrepreneurship

Tarih 2025-01

Örnek Metin This report examines the critical role of marketing strategies in enabling the successful transition of manufacturing firms from product-centric models to integrated product-service systems—a transformation known as servitization. Drawing on qualitative analysis of case studies and published interviews, this study identifies key gaps in marketing approaches, including the challenges of communicating value, balancing customization with scalability, leveraging digital tools, and adapting strategies to diverse market needs. By addressing these gaps, the report proposes actionable solutions informed by theoretical frameworks such as Service-Dominant Logic (SDL), Relationship Marketing, and Integrated Marketing Communications (IMC). Findings highlight the importance of clear value propositions, modular service systems, and personalized marketing campaigns supported by digital technologies like IoT and predictive analytics. Case studies from industry leaders such as Rolls-Royce, Siemens, and Caterpillar illustrate successful applications, while examples from Kodak and IBM underscore the consequences of inadequate marketing in servitization efforts. The discussion further emphasizes the interconnectedness of identified gaps and proposes an integrated approach to align marketing strategies with operational capabilities and customer expectations. This research contributes to academic discourse by bridging theoretical insights with practical applications, offering a nuanced understanding of servitization marketing. It provides actionable recommendations for manufacturers to enhance customer engagement, foster adoption, and sustain competitive advantage. Limitations and future research directions are discussed, highlighting opportunities for quantitative validation and cross-industry exploration. This study underscores marketing’s pivotal role in driving the digital transformation of servitized business models, positioning it as a cornerstone for sustainable growth in a rapidly evolving global landscape.