Premium e-grocery: exploring value in logistics integrated service solutions

Name: Premium e-grocery: exploring value in logistics integrated service solutions
Author: Bozkaya, B., Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan

İsim	Premium e-grocery: exploring value in logistics integrated service solutions
Yazar	Bozkaya, B., Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan
Basım Tarihi:	2009-02-12
Konu	Dynamic consumer-led demand, E-grocery, Logistics, Premium goods
Tür	Belge
Dil	İngilizce
Dijital	Evet
Yazma	Hayır
Kütüphane:	Özyeğin Üniversitesi
Kayıt Numarası	39ce5a5f-eada-443f-8266-35f69546fab3
Lokasyon	Business Administration
Tarih	2009-02-12
Notlar	TÜBİTAK ; Migros T.A.Ş.
Örnek Metin	E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarketsare seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.

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Premium e-grocery: exploring value in logistics integrated service solutions

Yazar Bozkaya, B., Kervenoael, R. de, Aykaç, Didem Selcen Öztürkcan

Basım Tarihi 2009-02-12

Konu Dynamic consumer-led demand, E-grocery, Logistics, Premium goods

Tür Belge

Dil İngilizce

Dijital Evet

Yazma Hayır

Kütüphane Özyeğin Üniversitesi

Kayıt Numarası 39ce5a5f-eada-443f-8266-35f69546fab3

Lokasyon Business Administration

Tarih 2009-02-12

Notlar TÜBİTAK ; Migros T.A.Ş.

Örnek Metin E-grocery is gradually becoming viable or a necessity for many families. Yet, most e-supermarketsare seen as providers of low value “staple” and bulky goods mainly. While each store has a large number of SKU available, these products are mainly necessity goods with low marginal value for hedonistic consumption. A need to acquire diverse products (e.g., organic), premium priced products (e.g., wine) for special occasions (e.g., anniversary, birthday), or products just for health related reasons (e.g., allergies, diabetes) are yet to be served via one-stop e-tailers. In this paper, we design a mathematical model that takes into account consumers’ geo demographics and multi-product sourcing capacity for creating critical mass and profit. Our mathematical model is a variant of Capacitated Vehicle Routing Problem with Time Windows (CVRPTW), which we extend by adding intermediate locations for trucks to meet and exchange goods. We illustrate our model for the city of Istanbul using GIS maps, and discuss its various extensions as well as managerial implications.